Brighton or how to make the player trade model work in the Premier League?

While many Premier League clubs use their television windfall to recruit at high prices in key European or South American markets; Brighton & Hove Albion has chosen an alternative model by primarily addressing young people with high potential. A strategy which allows the Seagulls to gradually climb up the hierarchy in the English Championship while reaping the profits. Decryption.

“There are happy examples of multi-ownership in European football. Real synergies have been created between the Brighton and Union Saint-Gilloise clubs while respecting each team’s identity. “These are the words that David Gluzman, a banker specializing in structured finance and an expert in football economics, recently spoke about the successful model built by Tony Bloom during a cycle of parliamentary hearings on multi-ownership in sport.

It is true that the emergence of Brighton & Hove Albion observed in recent years gathers all the ingredients in success story. Since the takeover in 2009 by the British businessman who made his fortune in the world of online betting and poker, Brighton has continued to climb the ladder until reaching this financial year 2023-24 for the first time in its history at C3. European qualification which is not an anomaly as Brighton continue to perform well this Premier League season, currently occupying 7th place in the standings.

While Tony Bloom’s desire to eventually establish Brighton in the top 10 of the Premier League at the time was mocked by his rivals during the Seagulls’ induction into the elite of English football in 2017; It is clear that the effort has now paid off. A feat that is all the more remarkable as Brighton have managed to maintain one of the smallest wage bills in the English Championship, just over the symbolic £100m threshold.

A controlled model which enables Brighton to reap significant profits. Despite its relatively low commercial income, the club was able to raise £27.4m. (€32 million) in profit at the end of the 2021-22 season. And the next few years promise to be just as good with major transactions made in the transfer market, such as the sale of world champion Alexis Mac Allister to Liverpool FC for £35m (€41m) or even Ecuadorian international Moises Caicedo to Chelsea FC for a check. .. £115m. (€135 million)!

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