Does Elon Musk get too loose on Twitter?

Polls, memes… To get his ideas across on Twitter since his takeover of the platform, the billionaire is unfiltered, sometimes provocative. In this new issue of Coup de com, Véronique Reille-Soult, CEO of Backbone Consulting, deciphers the communication of the new boss of Twitter.

Elon Musk is neither mad nor hystericalsays Véronique Reille-Soult, CEO of Backbone Consulting. Since the official takeover of Twitter on October 28, Elon Musk has multiplied his speeches on the platform. In his Twitter profile, the boss of SpaceX and Tesla ironically introduces himself as the “Twitter hotline switchboard”. Could this quirky posture be that of a social network boss? Picture answer.

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