The new owner of Twitter, Elon Musk, plans to roll out the platform’s verification service next week with different color badges for people, companies and governmentsafter a botched initial launch led to an influx of fake verified accounts and caused confusion.
On Friday, the Twitter CEO announced that there would be a gold badge for businesses, a gray one for government accounts, and the existing blue one for individuals, whether they were celebrities or not. All verified accounts will be “manually authenticated” before verification is activatedMusk said.
The billionaire called the change “painful, but necessary” and clarified thatit will take place on December 2.
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for companies, gray check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
—Elon Musk (@elonmusk) November 25, 2022
His tweet on Friday follows the $8-a-month Twitter Blue 2.0 service being paused after a surge of users impersonating celebrities and brands on the platform. This service allowed anyone to pay a subscription to get the blue verification badge.
Previously, the CEO said he plans to relaunch Twitter Blue on November 29.
Musk has bet on Twitter’s subscription service as a revenue stream for the company, which relies almost entirely on advertising to make money. This Monday, Elon Musk said that Twitter was postponing the launch of Twitter “until we are sure to stop the identity theftadding that the platform could use different colors for organizations and individuals.
Meanwhile, on Thanksgiving Day, Elon Musk announced he was granting “amnesty” to suspended accounts, which online safety experts say will lead to increased harassment, hate speech and misinformation. The billionaire’s announcement came after he asked, in a poll posted on his timeline, to vote for the reinstatement of accounts that have not “broke the law or did not engage in egregious spam“. The positive vote was 72%.
The Twitter CEO says he’ll be offering a longer explanation of how everything will work sometime next week.