After fleeing the social network like many other companies, Apple would have “completely taken over” advertising on Twitter, according to Elon Musk. According to Reuters, Amazon is also on track to return to the platform.
Towards the end of the conflict between Apple and Twitter? After “declaring war” on the iPhone maker and blaming the Apple brand for all evil, Elon Musk announced Saturday that Apple had “completely taken over” advertising on Twitter, according to Bloomberg.
For its part, Amazon also plans to restart advertising on Twitter for about $100 million a year, but will wait for some tweaks to the platform before launching, Reuters reports.
“Just a note to thank the advertisers for coming back to Twitter,” Elon Musk tweeted on Sunday.
Since the arrival of the eccentric founder of Tesla and SpaceX at the head of the social network, every third advertiser, worried about the future of the platform under this new management, had actually suspended their paid communication on Twitter.
Among them companies from all sectors: Apple and Amazon therefore, but also General Mills (Cheerios, Häagen-Dazs), Stellantis, Pfizer, Mondelez international or Audi.
Between Apple and Twitter, however, the disagreements seemed deep in recent days. On Monday, Elon Musk claimed Apple “threatened” to remove Twitter from its App Store and “refused” to “say why” after a series of bellicose tweets accusing the iPhone maker of “censorship” and abusing its dominant market position . “Apple has pretty much stopped advertising on Twitter. Do they hate free speech in America?” the billionaire wrote.
Two days later, after a meeting with Apple CEO Tim Cook, he finally assured that the “misunderstanding” had been resolved: “Good conversation. Among other things, we have resolved the misunderstanding about the possibility that Twitter has been removed from the App Store. Tim did it clearly Apple never considered doing this,” Elon Musk summed up in another tweet.
At this time, both Apple and Amazon declined to comment on reports of their return to the social network. For Twitter, this leak by advertisers who feared being associated with non-consensual content directly called into question its economic model, while the platform derives 90% of its revenue from advertising.