Flunch changes recipe and increases its prices but returns to profitability

The northern brand Flunch is evolving. Baptiste Bayart, its new CEO, explains this Friday to Parisian how he will transform the brand in two years.



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Things are moving at Flunch. Placed under safeguard procedure in 2021, the company, whose setbacks date from before the Covid, cut 980 positions as part of a PSE and closed 49 establishments. The restaurant chain, in the bosom of the Mulliez Galaxy, also experienced a social crisis in early 2022 with walkouts in many restaurants to demand a salary increase.


Since ? If Flunch’s new CEO, Baptiste Bayart, 42, is to be believed, things are looking up. In an interview with the newspaper Le Parisien this Friday, he explains what has changed, what will be and shares his good reasons for believing in it. ” Once demotivated, our employees now also believe in it “, he assures.

Themed menus, but no more homemade mousse

Baptiste Bayart wants to totally change the image of Flunch. ” I have a budget of 75 million euros to invest in the new concept of Flunch in five years. By October, we will have completely renovated 45 cafeterias, and they will all be renovated by 2023. »

Physical checkouts will be replaced by automatic terminals, “salad bars” will go upmarket, thematic menus (burger, pizza, pancakes, wok, etc.) will arrive in all restaurants in October… Each address can also offer dishes specific to their region.

The new management also divided by two “the number of recipes offered and drawn a line under the homemade chocolate mousse, deemed too long to cook and not” very important to customers “. Flunch replaced it with industrial foam.

First rate hike in 15 years

Also in this interview at ParisianBaptiste Bayart also indicates that meal prices have increased for the first time since “ 15 years old “. ” Our flagship menu, with all-you-can-eat vegetables, has gone from 8.95 euros to 9.45 euros. An increase justified by the rise in energy and raw material prices.

This new recipe looks good since the brand should soon be making money for the first time in months. ” In January we lost 5 million euros, in June the loss was contained to “only” 700,000 eurosassures the CEO. From July, we will be profitable again, for the first time in a very long time. »

In a statement in November 2021, management said it was aiming “ a return to balance in 2022 “with a turnover” close to that of 2019, around 310 million euros “.





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