Bitpanda, a leading European online trading platform, announces its Platinum partnership as the official and exclusive crypto partner of FC Bayern Munich, one of the most successful football clubs in Europe and record holder for the number of championships won in Germany.
· The two players share the same philosophy: a results-oriented strategy supported by a strong mentality and the ambition to constantly improve.
· This partnership represents an important step for Bitpanda, thus strengthening its position as a leader in its market and its presence in Europe.
· In addition to broad television exposure, the partnership includes opportunities to engage players in the partnership.
· The official launch of the Platinum partnership will take place today, Friday 12 January 2024, as part of the Bundesliga match between FC Bayern Munich and TSG Hoffenheim.
Austrian fintech unicorn Bitpanda has formed a partnership with the German soccer giant, becoming FC Bayern Munich’s exclusive crypto partner. Europe’s leading online trading platform and one of Europe’s largest and most successful football clubs announce this partnership just in time for the resumption of the season, enabling Viennese fintech to once again highlight its leading position on the local market.
From January 2024, Bitpanda will benefit from extensive TV exposure, high visibility in and around the Allianz Arena and will have the opportunity to work with players on wider branding missions. Through the signed agreements, fintech and the football club will align their brands to promote joint growth.
The partnership was concluded at the end of 2023 at the premises of FC Bayern Munich. Eric Demuth (Co-founder and CEO of Bitpanda), Lukas Enzersdorfer-Konrad (Deputy CEO of Bitpanda), Jan-Christian Dreesen (CEO of FC Bayern Munich AG), Michael Diederich (CFO of FC Bayern Munich AG) and Andreas Jung ( CMO of FC Bayern Munich AG) discussed the synergies between FC Bayern Munich and Bitpanda, as well as the shared expectations and ambitions in this collaboration.
Speaking of the partnership, Eric Demuth, co-founder and CEO of Bitpanda, emphasized the strong ambitions of both parties: “FC Bayern Munich and Bitpanda share a fighting spirit and the desire to improve every day.
From the beginning, Bitpanda sought to lead the way and build trust in the crypto industry as a true model of regulation. After many years of hard work, we have achieved a leading position in our market in Europe. FC Bayern Munich has maintained a dominant position for decades, staying true to its principles and ensuring financial viability, to the delight of fans across Europe. For us, these shared values form the perfect basis for a long-term partnership. »
To Jan-Christian Dreesen, CEO of FC Bayern München AG, one thing is certain: “ Bitpanda stands for quality and long-term perspective. Like FC Bayern Munich, Bitpanda is the market leader in its field. We want to achieve our goals together in the future. »
Andreas Jung, CMO of FC Bayern Munich AGadds: “Bitpanda perfectly matches the requirements and expectations of FC Bayern Munich: two strong brands, model makers coming together. »
Thomas Romain, Sales Director of Bitpanda in France comments “This partnership is a further and key step in our development plan in Europe and we are delighted to work with this prestigious institution to increase awareness of the Bitpanda brand. Football brings the masses together and we sincerely hope that this partnership will also gather fans around investment topics and more specifically crypto topics, which promise to be hot at the start of the year. »
Bitpanda will make its first appearance as a Platinum Partner today, Friday 12 January 2024 during FC Bayern Munich’s Bundesliga match against TSG Hoffenheim at the Allianz Arena and will be featured in the Stadium and its surroundings.
More than 4 million investors in Europe
A year ago, Bitpanda Asset Management GmbH, the German subsidiary of Bitpanda Group, became the first European retail investment platform to meet the strict regulatory oversight requirements of BaFin, receiving a license from the German financial regulator BaFin for custody and proprietary trading of cryptocurrencies. Bitpanda is considered to be the provider of the largest number of licenses and registrations in Europe. Bitpanda reached the milestone of 4 million users in 2023 and has about 10% of French people who have bought crypto.
The widest selection of digital assets in Europe
Through its investment platform, Bitpanda offers more than 3,000 digital assets, including more than 350 cryptoassets, countless stocks, ETFs, precious metals and commodities. This makes it the platform with one of the most comprehensive selection of digital assets available in Europe. At the same time, Bitpanda is one of the most regulated crypto platforms in Europe, providing its users with the highest level of security and reliability on the market.
Bitpanda makes wealth creation easy. Founded in 2014 by Eric Demuth, Paul Klanschek and Christian Trummer, the fintech company aims to help people trust themselves enough to build their future financial freedom. Bitpanda’s platform is available with an intuitive interface that allows beginners and more experienced investors to invest 24/7 in stocks, ETFs, cryptocurrencies, crypto metal indices precious and commodities according to their needs.