Since the arrival of Elon Musk, some big advertisers are abandoning Twitter

By
Published on modified

According to data from the ‘Washington Post’, more than a third of advertisers have not advertised on the platform in the past two weeks…




Photo credit © Reuters

(Boursier.com) — Has the call for a boycott of Twitter launched by civil rights groups been heard? While Elon Musk took control of the social network at the end of October, more than a third of traditional advertisers did not advertise on the microblogging platform in the past two weeks, an analysis of the ‘ Washington Post’ marketing data…

The American newspaper, which based itself on figures from the research company Pathmatics, specifies that, among the companies which did not take advertising space on Twitter for at least two weeks, 14 appeared in the top 50 advertisers.

brand advertisements Jeep or Marchwho were among the top 100 U.S. advertisers on the site in the six months before Elon Musk’s takeover, have not appeared on the platform since at least November 7, when Twitter became the property of Tesla boss on October 27th…

90% of revenue came from ads last year

March began suspending its advertising activities on Twitter in late September when we learned of significant security and compliance incidents that impacted our brand,” the food giant told The Washington Post.

Last year, nearly 90% of the company’s $5 billion in revenue came from advertising. The rest came from data licenses and other services. The new boss is now relying on subscriptions to generate the majority of sales…

New paid subscription

A few days after taking control of Twitter, the billionaire announced the arrival of a paid subscription. Offered at the price of 8 dollars per month in the United States, this formula is aimed at users wishing to have their account certified as authentic and to be less exposed to advertising. In other words, the certified badge will become chargeable… “Twitter’s current system of lords and peasants for who has or doesn’t have a blue tick is bullshit. Power to the people! Blue for $8/month” , he said on his account in early November.

Recently, Elon Musk also decided to reactivate Donald Trump’s account, after launching an online survey last weekend. Considering that the new owner of the social network has broken its promises regarding the fight against disinformation and hate speech on the platform, American civil rights groups have called on advertisers to boycott Twitter. “We continue to call on all advertisers to immediately suspend ad spending on Twitter,” NAACP President Derrick Johnson tweeted on Sunday.


©2022 Boursier.com



Leave a Comment