Are you a (unknowingly) fan of this new habit of saving money at the supermarket?

Jonathan Hamard

Inflation has taken its toll on households in 2023, and the new increases announced for this year could only compound some of their difficulties in coping. In the supermarket, some are currently betting on Trading Down. If make purchases was until a few years ago a task for some, it has been in the making … Read more

What is “trading down”, this new behavior that the French are adopting when shopping?

Camille Sanchez

Shopping is becoming more and more complicated for households. The reason is inflation, which continues to increase the price of the shopping basket. And to save money, they do not hesitate to adopt a new way of consuming. Here’s what you need to know. For almost two years, the French have only had one word … Read more